Practice

Over the past decade, I have worked with companies of different sizes to support decision-making through strategy, analytics, and innovation. My background includes consulting and entrepreneurial roles, focused on supporting strategic choices related to expansion, revenue generation, and market positioning.

Consulting

I have worked as a strategy consultant and project manager for over ten years, leading projects across sectors such as agriculture, chemicals, consumer goods, and public policy. My work has covered topics like market entry, digital transformation, go-to-market strategy, and innovation design.

Selected Clients & Engagements

Bayer BASF Syngenta UPL Monsanto New Zealand Trade & Enterprise Lightsmith Group BLAO
  • Led go-to-market strategy design and rollout across 20+ countries, developing customer segmentation models to support international expansion and commercial efficiency.
  • Supported M&A strategy for a top-5 global crop science company, delivering market structure analysis, competitor benchmarking, and portfolio fit assessment.
  • Guided long-term strategic planning for a global industry leader through scenario modeling and executive workshops.
  • Conducted commercial due diligence for an agtech startup, enabling a $60M impact investment.
  • Delivered a market-entry roadmap for the New Zealand government to help tech firms expand into Latin America.
  • Led 30+ strategy engagements in agribusiness, chemicals, and industrial B2B sectors across pricing, digital, and innovation topics.
  • Coordinated global teams and stakeholders across 20+ countries.
  • Designed implementation playbooks and decision-making toolkits to support internal scaling and operationalization.

Entrepreneurship: Sharp Selling

Sharp Selling

Sharp Selling — Co-Founder
Jul 2018 – Sep 2020 · São Paulo, Brazil

Sharp Selling was a sales training initiative that used micro-learning and gamification to build habits and improve performance. Our approach focused on objection handling, persuasive techniques, and behavior change.

During this time, we:

  • Worked with three client companies.
  • Trained over 500 sales representatives.
  • Helped improve conversion metrics through targeted training.

We closed the business in 2020 after facing challenges in scaling. The experience shaped how I think about product–market fit, experimentation, and execution.