Teaching

I teach marketing strategy, innovation, artificial intelligence in business, analytics, and digital transformation. My teaching combines academic research, consulting experience, and practical exercises so participants can connect frameworks to decisions they actually face.

Across MBA, graduate, executive education, and in-company settings, my sessions are designed to be clear, applied, and interactive. Recent instructor ratings range from 4.4 to 4.8 out of 5.0.

Courses and Topics

I have taught or supported courses in MBA programs, DBA and graduate settings, undergraduate programs, executive education, and custom company sessions.

Topics include:

  • Artificial intelligence in business
  • Marketing analytics, metrics, and data-driven decision-making
  • Digital transformation and disruption
  • Marketing strategy, planning, and management
  • Innovation, product strategy, and new product development
  • Marketing channels and sales transformation
  • Customer-centric thinking and strategic alignment

Recent Teaching Experience

At Insper, I teach the international executive course Digital Disruption and Transformation: Customer-Centric Business Models and Strategic Response, focused on customer-centric business models and how established firms respond to digital disruption.

MBA and Graduate Programs

  • Digital Transformation & Disruption - UCLA Anderson School of Management1, Frankfurt School of Finance & Management1, KU Leuven1, Insper, University of São Paulo (USP), ESPM
  • Artificial Intelligence in Business - School of Higher Education in Advertising and Marketing (ESPM)
  • Strategic Marketing Planning and Management - University of São Paulo (USP)
  • Marketing Channels - Fundação Getulio Vargas (FGV)
  • Marketing Management - MBA
  • Trends in Marketing - DBA teaching assistant

1 Part of the Insper International Program.

Undergraduate and Graduate Teaching Assistance

  • Marketing Analytics - Undergraduate teaching assistant
  • Marketing Metrics - Undergraduate teaching assistant
  • Comparative Food and Agriculture Systems (AGEC 710) - Kansas State University, graduate teaching assistant

Executive Education and In-Company Sessions

  • Innovation & Digital Transformation - John Deere, Syngenta, Adama, and Fiagril (Dakang Global)
  • Applied Strategic Planning - Eurochem
  • New Product Development - BASF
  • GenAI Applications for Decision Making - supported workshops with Prof. Thales Teixeira and Prof. Leandro Guissoni, including YPO Brazil and Harvard Business School workshop formats created by Prof. Karim Lakhani

Topics in these sessions included portfolio planning, innovation in agribusiness, customer strategy, team-level experimentation, applied strategic planning, and AI-enabled decision-making.

Format and Approach

Sessions are practical and interactive. I use cases, structured exercises, examples from real projects, and data-informed discussion to help participants translate concepts into decisions. Whether in a classroom, executive program, or on-site company workshop, the emphasis is on clarity, relevance, and application.

If you’d like to discuss a speaking or teaching opportunity, feel free to get in touch.