Teaching

I teach topics related to marketing strategy, innovation, and digital transformation. My approach combines practical experience from consulting projects with insights from academic research. The goal is to help participants apply concepts clearly and effectively in their own work.

Courses and Topics

I’ve taught in MBA programs, executive education, and custom sessions for companies in agriculture, chemicals, technology, and related industries.

Topics include:

• Strategic marketing planning
• Innovation and product strategy
• Digital transformation in business
• Customer-centric thinking
• Analytics and decision-making

Recent Teaching Experience

MBA and Graduate Programs

• Strategic Marketing Planning — University of São Paulo (USP)
• Digital Transformation & Disruption — University of São Paulo (USP), ESPM
• Marketing Channels Management — Fundação Getulio Vargas (FGV)

In-Company Sessions

For companies including:

• BASF
• John Deere
• Syngenta
• Adama
• Eurochem
• Fiagril (Dakang Global)
• Rumo

Topics included portfolio planning, innovation in agribusiness, customer strategy, and team-level experimentation.

Format and Approach

Sessions are structured to be practical and interactive. I use cases, exercises, and examples from real projects to help connect frameworks to decision-making in complex environments. Whether in the classroom or on-site with teams, the emphasis is on clarity, relevance, and application.

If you’d like to discuss a speaking or teaching opportunity, feel free to get in touch.